There’s more to fix than the AI. Business strategy, marketing, pricing, systems — we work on all of it, and you come out the other side still sounding like you.
I help interior designers protect their creative super brain while exploring what practical AI actually belongs in a design studio. Pricing, offers, marketing and more with zero of the shouty, blame-y energy that’s making you feel bad on the internet.
You’re in the right place. Here’s how to find what you need.
Flagship Program
You didn’t leave employment to become the most overworked employee in your own studio.
Five designers. Twelve weeks. Pricing, AI, systems, marketing — rebuilt from the inside out. Studio CEO is the program that fixes the business without touching the design.
For Studios & Teams
You want AI that actually works in your studio.
Custom GPT builds, team workshops, and corporate training. Practical AI implementation, not a tool tutorial. Design what you really need for how you work.
For Design Clients
You need a designer, not a business coach.
Design clients by application only, Macedon Ranges and surrounds. If you’re looking for an interior designer for your next project, you’re in the right place.
Keynote Speaker
Decor + Design · The Design Show · BuildHer Weekend Retreat
22+ Custom Built
Plug + play AI specialists built for design studios
12 Week Business Overhauls
5 founders per cohort
8 Years
Running an active design studio
Flagship Program
Studio CEO
Five designers. Twelve weeks. Everything changes.
We audit the whole business — pricing, AI systems, marketing, operations — and rebuild it in real time so it doesn’t just hit your to do list. Live sessions, real implementation, no watching videos and catch ups.
This coaching style is designed to support your growth while you continue with client work.
About Rhiannon
I love what AI does for a design business. I just haven’t drunk the Kool-Aid.
Not everything needs to be AI. Not everything should be seen by AI (cyber security is still a thing) and not every automation is the right fit for your studio. Every designer’s trajectory is completely individual, and the best version of your business will look nothing like the next designer’s. My job is to figure out what actually makes sense for you, in terms of process, systems and marketing.
I’ve run my own design studio for nearly eight years, and helped thousands of interior designers improve theirs. I came from a senior corporate leadership background before that. I started using AI in my studio in 2022, earlier than almost anyone in this industry.
Mentoring lights me up in a way that pulling fabrics and curtains together never did. That’s why I do this. That’s the whole reason.
What designers say after the work is done.
Running a studio together, Jen and Michelle needed clearer structure to support scale. Through Studio CEO, we refined their services, retargeted more affluent postcodes with a clear marketing strategy, and implemented the admin systems and AI support they had been lacking — resulting in clearer roles, smoother workflows, and a more balanced way of operating.
Jen & Michelle
After five years of relying solely on word of mouth, Natasha used Studio CEO to put stronger foundations in place. She leaned into upskilling with AI early, implementing systems that helped her land four new retainer clients while still inside the 12-week sprint — alongside launching her website and restructuring her systems to support future growth.
Natasha
Running a regional design studio, Lydia needed visibility that matched her market. Through local positioning, targeted marketing and PR, she was published, raised her pricing, and continues to grow her share of the regional Victorian market.
Lydia
Attica Design House · VIC/NSW border
Not ready for coaching? Start here.
Tools, templates, podcast episodes and blogs so good they probably should have been behind a paywall. Start wherever feels right.
AI Tools & Resources
Standalone AI assistants, bundle packs, the AI Skills Lab, and free resources built specifically for design studios.
Designing Success
Interior design business, without the tech bro BS. Real conversations, real stories.
Read & Reference
Hot takes on AI, pricing, systems, and what’s actually working in design studios right now.
Private Coaching
Sometimes you don’t want a group. You want someone entirely in your corner.
Private coaching is for the designer who needs to move fast, go deep, or keep things close. Two weeks to three months, daily Voxer access, a custom Trello business plan, and AI assistants built specifically for your studio. No shared sessions. No waiting for your question to come up.
Places are strictly limited and by application only.
There’s no one-size-fits-all version of this work.
Studio CEO, private coaching, a custom AI build, a workshop for your team — or something we design together from scratch. Reach out and let’s figure out what actually fits.